Advertising India

160by2 opens Mobile Advertising Platform for MSME + Classifieds
160by2 opens Mobile Advertising Platform for MSME + Classifieds August 7th, 2008 160by2 - Free PC to Mobile and Mobile [GPRS Enabled] to Mobile SMS service provider has opened its Mobile Advertising platform to Micro Small and Medium Enterprises as well. When the service was introduced a year ago, big brands were the major Advertisers. The most popular Advertise on their network was of “Cadbury”. The company has managed to send over 70 Million messages with a user base of 1.5mn users. Buoy

What an idea sirjee: Idea and Internet marketing
Really "What an Idea" Idea has taken its latest commercials about Abhishek bachchan(using an idea mobile to simulate virtual classrooms) onto web on a microsite and is asking users feedback about its commercials. This turns a campaign completely interactive and you can actually have direct user feedback about your advertising efforts and that is why internet is considered to be so good a medium for interacting with your customer.The comments range from mocking the impracticalibilty of such an id

Advertising Campaign Performance Management - Selection of Media
In today’s fast moving world where advertiser is interested to run campaign on pure performance to get lead or acquisition. Its become very impotant for an online marketer to select the right portal,site,placement etc to get lowest cost per conversion and highest scale possible. But how do you determine what conversion ratio which property will get and how to standardize format or type of advertiser and CPL cost one could offer as media owner.  Lot of people will say its dependent on type of

Mobile advertising India - Bad practices exposed!
Ad networks serving clicks on Porn sites I have recently noticed that two other mobile ad networks in India were serving massive amounts of AD inventory on Porn sites masking them as porn ads (which by the way is illegal in India, in case someone forgot to mention them). This is a fraud that they do not want the advertisers to know and this also happens to generate them a lot of one time, 100% bounce rate user clicks. Pressure from advertisers = 100% bounce rate of the Click Throughs This

Brand Advertising Performance Measurement in India
Today when we meet Publishers and Online Advertising Agencies everyone talks about lack of even 1% proportionate spend by Brand - FMCG advertisers like Nestle, Pepsi, Unilever etc on online medium for reach out to masses. At a recent discussion organized by Nikhil Pawha  - Mediamnama i meet couple of people which were indicating why brands dont spend online due to lack of performance metrics or sheer scale of medium as always indicated as “New Media or Alternative Media” with just  access to

Hello world!
This is my first post on online advertising in India. I will start by stating few facts and figures related to internet advertising in India.  Internet advertising stood at Rs 215 crore last year (a 43 per cent growth over the previous year), and has the potential of growing more than ten-fold (to Rs 2,500 crore) by 2011.

Do Websites Require Ad Networks in India
Last couple of days i have been touching base with lot of online publishers across length and breadth of our country and have been hearing lot of commentary on how ESPN decided to go off Specific Media ad network and go solo in selling their inventory. Lot of them echoed they might want to consider following the same path others questioned the whole ad network model and how its in favor of advertisers instead of publishers. Wont like to iterate what my response to them on same was but what wo

Behavioural Targeting
With all the fuss and furor over Behavioural Targeting (BT) it is worthwhile to see what the brouhaha is all about in general, and what it means to the mobile community. In a nutshell, BT allows advertisers to target relevant ads to you as a person as opposed to the page you are currently viewing. In order to do this, the ad engine needs to understand you in a broader context – as an example if you are viewing a page on Credit Cards – are you looking to get a new credit card or are you alread

Online Advertising Expenditure To Be 3600 Crores By 2010 In India! - ZenithOptimedia Report
A report by Zenith Optimedia forecasts the future spends in Online advertising and its growth around the world. A look at the report and it justifies the increased interest that India as a market is seeing as far as many advertising players launching digital arms in India is concerned. Here is a global growth chart on the total advertising spend from the report: As you can see India is sixth on the world list in terms of growth value from 2007 to 2010 and if you rearrange the same lis

Mobile, Marketing and Money
Companies and mobile operators have today identified the huge potential that mobile marketing holds in India. After the TV and Internet, advertisers are looking at mobile phones as a medium to reach the masses. However, the biggest challenge that this market faces is creating a win-win situation for operators, service providers, advertisers, and subscribers. Mobile phones in India have transformed itself from luxury to necessity. Almost everybody in the metros, cities and now in villages can b

Is Facebook worth spending Advertising Dollars
Over last couple of months i have spent lot of times in measuring performance of advertising campaigns on facebook targeted towards Indian IP audiences. But really except for one really dont have a success story which proves Facebook banner display inventory really works for advertisers. But before we go into details of it works or doesnt work for an advertiser we need to understand the audience available. As most of the campaigns have run are from Indian audience target perspective what we r

Go Internet- Go India Go
India has over 49 millions of users, out of which nine millions reside in the rural area! check out how this contributes towards the global online advertising ratio. Recently when I was browsing through the net, I came across this amazing stats. India has as many as 49 million internet users. These statistics were launched by JuxtConsult an online research and advisory firm. The report really astonished me, and I was left wondering that out of these odd 49 million, the 40 million people who are

Nokia Millan of the Villains Online campaign
Nokia is the presenting sponsor of Shah Rukh Khan’s Kolkata Knight Riders IPL team and have realized rather late that if they have developed a contest for developing engagement with online viewers they should also promote it online and have now turned to online marketing on Rediff to increase visitors when the contest date is over. The campaign consisted of an innovative consumer contest titled ‘Millan of the Villains’ and blog with Shahrukh. Through this contest they were asking for people’s he

Online Advertising: Which kind of sites get Maximum Ad revenue
If you are looking at internet for opening a startup then you really got to look at this chart which will tell you why all the internet majors spend so much time promoting their emails and this will also tell you where does ad revenue go on the internet and no its not all Google. This chart via emarketeer reports according to Nielsen Online that E-mail sites such as Hotmail and Gmail accounted for the largest share of ad revenue in USA and this was followed by General and national newspaper sit

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Online Advertising in India : BFSI sector set to increase spending
Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and how BFSI clients have managed to get up to 40 per cent of their total business leads from digital advertising. This segment accounts for almost 35 per cent of the total online ad spend in India the largest spender on online marketing after travel at 50 per cent. Now the article doesn't clears the fact that instead of display advertising it is actually Searc

Bangalore Polticians go for Online Marketing
India's Silicon valley Bangalore has the highest number of tech savvy people in India and so with the elections just around the corner in Karnatka the politicians have decided to experiment with marketing themselves on the net. Seen was this ad on Rediff for JDS during IPL twenty twenty however this seems to be experimental only as the landing page was not really created. This was done using Rediff p4c classifieds which is how Rediff takes in textual cpc ads and is usually meant as an alternativ

Online Advertising--- Which kind of advertising works the best
Which ads work the best that is a question that every advertiser wants to know and eMarketeer based on research conducted by Deloitte has come out with results categorized on for which demographic which kind of ads work the best. Search Engine result ads seem to be the ones working the best with interactive ads and banner ads coming next best. Other ads such as ads for online videos , advergaming ads, or ads placed in virtual worlds seems to have a very limited appeal that too in the younger age

Online Advertising India: Steering Brand Promotions
The stride of small and medium enterprises in the global business arena, has accentuated on the platform of online advertising India. This is due to the strength of this advertising medium, that the advertisers from diverse verticals look forward to utilize it. This strength lies in the fact that around 46 million people in India use Internet. Now, this is an interesting fact that attracted around 41,000 advertisers in 2006, which together targeted these users. It can certainly be called an e

Trade Leads India: July 1st, 2008 Today the methods of business have changed and distances have no barrier and finding prospective buyers and sellers has been as easy as putting on a fan by click of a button. People have found net to be the biggest source of information to search for international business and clientage. To aid to such activities new set of entrepreneurs have jumped in and made trade leads portals which offer information about various sellers and buyers of different products and services all over the world. The online trade lead ad systems have brought things much closer and world for sure has now become a global village. People interact on such trade leads systems which are nothing else buy online classified ad systems but with a new role and presentation. One such trade lead system has been in the offering from namely TradeLeadsIndia.com where in the portals offers information related to Trade Leads India . It has been quite a challenge for the promoters of this ad network to jump into this arena as there were many existing players but they have come with unique offers where they are not only offering listing in this trade leads system but 100 of their other trade directories and portals offering tons of information for a very small amount in comparison to the cost they are asking which seems to be quite cheap to be true. Since this will not only offer a scope of listing with a trade lead system but give back links too which is quite needed for search engine ranking we find the offer made by them is irresistible and true value for money.

Indian Yellow Pages : July 1st, 2008 Getting listed in a B2B portal is one way to reach directly to your potential buyers or sellers as the trends are changing and every one wants specific results. Getting listed in such Trade Exporters Directory helps to get easy listing in Search Engines and response for the fact that these will have lakhs of pages full of data and hundreds of frequent visitors so getting listed in various search engine on good rank is for must. Talking specifically about Exporters Importers in India one can check various Indian Yellow Pages or Trade India Directories to ascertain how hundreds of business houses go for them. Another benefit is the Cost as these trade directories are run by local businessmen and they know the potential and the buying power of the market so the prices are always low, competitive and more rational. One gets fast turn around time and better service for those who wish to come to lime light in no time will find getting premium listings in these local directories will be much easy, thus getting an instant recognition will be much easier. It is also worth to mention that making negotiations are easy for the fact that there will be no language or communication bottle necks.Last but not the least it is easy to do Geographic-Targeting as it lets you select the audience you want to reach. You can also choose to target multiple geographic areas giving you a wider reach. Choose to target by location, by City, County, Metro Area, State, or Nation-wide.

Tourism Delhi This website Iamdelhi.com will bring to you in true sense what is called Hospitality to its core. There are hundreds of website about Delhi Tourism and Travel to India talking about travel and tourism luring prospective visitors about the services they offer but most do not even understand the meaning of word hospitality. What they tell you is same junk of information which hundreds of other websites do offer like telling about various tourist spot out here in Delhi and in its vicinity which are at times quite boring and of no interest but no one tries to go out of the league to make sure that tourists are shown Delhi in its color and true sense. How people in Delhi live and how the life moves in Delhi. Few boring tourist spots and smooth talks is what is normally offered to a tourist. Iamdelhi.com offers to show Delhi in its true sense and make you live in Delhi for all the days you spend here like a true delhite. IamDelhi.com is a website with a difference and it claims to show you Delhi in its day to day life, spiritual best and all the hustle bustle. The website offers to show you places visited by regulars, local markets, few monuments, religious places and hi-tech upcoming suburbs. Iamdelhi.com assures to give you treasured memories to remember all your life. The website is run by a Delhite couple living in Delhi from last 40 years. The website offers to serve a decent fearless holiday with assurance of a safe visit for tourists coming to Tour India / Tour Delhi with no fear of going to an alien city with strangers. The claim to have a NO NON-SENSE website offering One to One service. They further assure that tourists visiting Delhi and using there service will feel like visiting a relative and staying in Delhi will be as comfortable as living in ones own home. The tour packages they offer not only talks about economies in terms of cost of staying in Hotels in Delhi or Guest Houses in Delhi but a safe and Secure Journey. There service includes pickup at airport escorted by a trusted employees taking the tourist straight to the guest house/hotel. To summarize the whole package is focused on economy, safety and hospitality at its best encompassing almost everything during the course of visit to Delhi.